To results list
Cover von Customer Equity Management opens in new tab

Customer Equity Management

Author: Search for this author Rust, Roland T.; Lemon, Katherine N.; Narayandas, Das
Statement of Responsibility: Roland T. Rust ; Katherine N. Lemon ; Das Narayandas
Year: 2005
Publisher: Upper Saddle River, NJ, Prentice-Hall
Media group: Book/Buch
available

Copies

BarcodeLocationsStatus
Barcode: 01032796 Locations: 2.4.1 RUS Status: leaving

Details

Author: Search for this author Rust, Roland T.; Lemon, Katherine N.; Narayandas, Das
Statement of Responsibility: Roland T. Rust ; Katherine N. Lemon ; Das Narayandas
Year: 2005
Publisher: Upper Saddle River, NJ, Prentice-Hall
opens in new tab
Classification: Search for this systematic 2.4.1
Search for this subject type
ISBN: 0-13-153560-9
Description: XXII, 552 S. : Tab., Abb. u. graph. Darst. + CD-ROM
Tags: Case Study, Kundenorientierung, Kundenwert, Relationship Marketing, Firm Valuation, Marketing Controlling, Case Studies, Fallstudien, Unternehmensbewertung, Corporate valuation, Company valuation, Marketing control , Marketingcontrolling
Search for this character
Language: englisch
Media group: Book/Buch