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Ripple Effect

how empowered involvement drives word of mouth ; [Dissertation ESCP Europe]
Author: Search for this author Oetting, Martin
Statement of Responsibility: Martin Oetting
Year: 2009
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Barcode: 01061093 Locations: 2.4.10 OET Status: available
Barcode: 01079401 Locations: 2.4.10 OET Status: available

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Author: Search for this author Oetting, Martin
Statement of Responsibility: Martin Oetting
Year: 2009
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.10
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ISBN: 978-3-8349-2009-6
Description: XIII, 151 S. : Tab. u. graph. Darst.
Tags: Advertising, Internet, Kundenorientierung, Word of Mouth, Viral Marketing, Werbung
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Language: englisch
Footnote: Zugl.: Berlin, ESCP Europe, Diss., 2009 u.d.T.: Word of Mouth Marketing with empowered involvement
Media group: Book/Buch