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Selling Today

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Author: Search for this author Manning, Gerald L.; Ahearne, Michael; Reece, Barry L.
Statement of Responsibility: Gerald Manning ; Michael Ahearne ; Barry L. Reece
Year: 2018
Publisher: New York, NY, Pearson
Media group: Book/Buch
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Barcode: 01110357 Locations: 2.4.1 MAN / Sales Master/Reference, no loan Status: reference collection

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Author: Search for this author Manning, Gerald L.; Ahearne, Michael; Reece, Barry L.
Statement of Responsibility: Gerald Manning ; Michael Ahearne ; Barry L. Reece
Year: 2018
Publisher: New York, NY, Pearson
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Classification: Search for this systematic 2.4.1
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ISBN: 978-0-13-447740-4
ISBN (2nd): 0-13-447740-5
Description: 14th ed., global ed., XXXIII, 519 S. : Abb., Tab. u. graph. Darst.
Tags: Consumer Behaviour, Product Management, Relationship Marketing, Selling, Marketing management, Consumer Behavior, Käuferverhalten, Produktmanagement, Produktpolitik, Verkauf, Marktorientierte Unternehmensführung, Marketing mix
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Language: englisch
Media group: Book/Buch