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Industriegütermarketing

Grundlagen des Business-to-Business-Marketings
Author: Search for this author Backhaus, Klaus, 1947-; Voeth, Markus
Statement of Responsibility: Klaus, 1947- Backhaus ; Markus Voeth
Year: 2014
Publisher: München, Vahlen
Media group: Book/Buch
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Barcode: 01095715 Locations: 2.4.1.2 BAC Status: available
Barcode: 01095722 Locations: 2.4.1.2 BAC / Jacob/Reference, no loan Status: reference collection

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Author: Search for this author Backhaus, Klaus, 1947-; Voeth, Markus
Statement of Responsibility: Klaus, 1947- Backhaus ; Markus Voeth
Year: 2014
Publisher: München, Vahlen
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Classification: Search for this systematic 2.4.1.2
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ISBN: 978-3-8006-4763-7
Description: 10., überarb. Aufl., XXII, 719 S. : Tab. u. graph. Darst.
Tags: Investitionsgütermarketing, Business-to-Business, B2B, B-to-B
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Earlier title: bis zur 4. Aufl. u.d.T.: Backhaus, Klaus: Investitionsgütermarketing
Media group: Book/Buch