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Handbook of Marketing Scales

multi-item measures for marketing and consumer behavior research
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Statement of Responsibility: [ed. by] William O. Bearden ...
Year: 2011
Publisher: Thousand Oaks, CA [u.a.], Sage
Media group: Book/Buch
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Barcode: 01080759 Locations: 2.4.5 HAN Status: leaving
Barcode: 01080773 Locations: 2.4.5 HAN Status: available
Barcode: 01080766 Locations: 2.4.5 HAN / Wilken/Reference, no loan Status: reference collection

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Search for this author
Statement of Responsibility: [ed. by] William O. Bearden ...
Year: 2011
Publisher: Thousand Oaks, CA [u.a.], Sage
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Classification: Search for this systematic 2.4.5
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ISBN: 978-1-4129-8018-0
Description: 3rd ed., XIV, 603 S. : Tab.
Tags: Consumer Behaviour, Market Research, Messverfahren, Consumer Behavior, Käuferverhalten, Marktforschung
Participating parties: Search for this character Bearden, William O., 1945- (editor)
Language: eng
Media group: Book/Buch