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Brand Leadership

Author: Search for this author Aaker, David A.: 1938-; Joachimsthaler, Erich
Statement of Responsibility: David A.: 1938- Aaker ; Erich Joachimsthaler
Year: 2000
Publisher: New York, Free Press
Media group: Book/Buch
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Barcode: 01055627 Locations: 2.4.1 AAK Status: available

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Author: Search for this author Aaker, David A.: 1938-; Joachimsthaler, Erich
Statement of Responsibility: David A.: 1938- Aaker ; Erich Joachimsthaler
Year: 2000
Publisher: New York, Free Press
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Classification: Search for this systematic 2.4.1
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ISBN: 0-684-83924-5
ISBN (2nd): 978-0-684-83924-0
Description: XII, 351 S. : Abb., Tab. u. graph. Darst
Tags: Brand, Markenartikel
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Language: englisch
Media group: Book/Buch