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Handbook of marketing scales

multi-item measures for marketing and consumer behavior research
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Statement of Responsibility: Edited by William O. Bearden, Richard G. Netemeyer, Kelly L. Haws
Year: [2011]
Publisher: Thousand Oaks, [California], [u.a.], Sage
Media group: eBook/eResource
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This title provides a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.
 
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Statement of Responsibility: Edited by William O. Bearden, Richard G. Netemeyer, Kelly L. Haws
Year: [2011]
Publisher: Thousand Oaks, [California], [u.a.], Sage
E-Medium: Click here to read the ebook online on SAGE opens in new tab
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ISBN: 978-1-412-99676-1
ISBN (2nd): 978-1-4129-8018-0
Description: Third Edition, xiv, 601 Seiten
Tags: Messverfahren, Market Research, Consumer Behaviour, Käuferverhalten, Consumer Behavior, Marktforschung
Language: eng
Media group: eBook/eResource