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Luxury Strategy in Action

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Statement of Responsibility: ed. by Jonas Hoffmann and Ivan Coste-Manière
Year: 2012
Publisher: Basingstoke [u.a.], Palgrave Macmillan
Media group: Book/Buch
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Barcode: 01086911 Locations: 2.4.1.1 LUX Status: available

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Statement of Responsibility: ed. by Jonas Hoffmann and Ivan Coste-Manière
Year: 2012
Publisher: Basingstoke [u.a.], Palgrave Macmillan
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Classification: Search for this systematic 2.4.1.1
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ISBN: 978-0-230-35454-8
ISBN (2nd): 978-0-230-36154-6
Description: XIV, 205 S. : Abb., Tab. u. graph. Darst.
Tags: Case Study, Handelsmarketing, Luxury, Marketing Strategy, Innovation, Brand, Case Studies, Fallstudien, Luxury Goods, Luxus, Luxusgüter, Markenartikel, Marketingstrategie
Participating parties: Search for this character Hoffmann, Jonas [Hrsg.]
Language: englisch
Media group: Book/Buch