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Luxury Brand Management

a world of privilege
Author: Search for this author Chevalier, Michel; Mazzalovo, Gérald
Statement of Responsibility: Michel Chevalier ; Gérald Mazzalovo
Year: 2012
Publisher: Singapur [u.a.], Wiley
Media group: Book/Buch
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Barcode: 01087024 Locations: 2.4.1.1 CHE Status: available

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Author: Search for this author Chevalier, Michel; Mazzalovo, Gérald
Statement of Responsibility: Michel Chevalier ; Gérald Mazzalovo
Year: 2012
Publisher: Singapur [u.a.], Wiley
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Classification: Search for this systematic 2.4.1.1
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ISBN: 978-1-118-17176-9
ISBN (2nd): 978-1-11-817177-6
Description: 2nd ed., XX, 316 S. : Tab. u. graph. Darst.
Tags: Distributionspolitik, Kommunikationspolitik, Lizenzierung, Luxury, Marketing, Merchandising, Brand, Luxury Goods, Luxus, Luxusgüter, Markenartikel
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Language: englisch
Media group: Book/Buch