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Identitätsbasierte Luxusmarkenführung

Grundlagen, Strategien, Controlling
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Year: 2012
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
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Barcode: 01086003 Locations: 2.4.1 IDE Status: available

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Year: 2012
Publisher: Wiesbaden, Springer Gabler
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-8349-4059-9
ISBN (2nd): 978-3-8349-4060-5
Description: XIII, 336 S. : Abb., Tab. u. graph. Darst.
Tags: Luxury, Marketing Strategy, Brand, Luxury Goods, Luxus, Luxusgüter, Marketingstrategie, Markenartikel
Participating parties: Search for this character Burmann, Christoph, 1962-
Media group: Book/Buch