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Loyalty Profiling

Erfolgsdimensionen und Modellansätze eines effizienten und effektiven Customer Relationship Management
Author: Search for this author Lafleur, Martin J.
Statement of Responsibility: Martin J. Lafleur
Year: 2010
Publisher: Frankfurt/M. [u.a.], Lang
Media group: Book/Buch
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Barcode: 01083842 Locations: 2.4.1 LAF Status: available

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Author: Search for this author Lafleur, Martin J.
Statement of Responsibility: Martin J. Lafleur
Year: 2010
Publisher: Frankfurt/M. [u.a.], Lang
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-631-60026-9
Description: 296 S. : Tab. u. graph. Darst.
Tags: Automotive Industry, Kundenbindung, Kundenwert, Relationship Marketing, Automobilindustrie, Kfz-Industrie
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Footnote: Zugl.: Karlsruhe, Univ., Diss., 2009
Media group: Book/Buch