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Multivariate Werbewirkungskontrolle

Konzepte zur Auswertung von Werbetests
Author: Search for this author Schwaiger, Manfred
Statement of Responsibility: Manfred Schwaiger
Year: 1997
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Barcode: 01002034 Locations: 2.4.10.1 SCHW Status: leaving

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Author: Search for this author Schwaiger, Manfred
Statement of Responsibility: Manfred Schwaiger
Year: 1997
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.10.1
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ISBN: 3-409-12841-7
Description: XVIII, 296 S. : Abb.
Tags: Advertising Effects, Case Study, Case Studies, Fallstudien
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Footnote: Zugl.: Augsburg, Univ., Habil.-Schr., 1997
Media group: Book/Buch