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Strategisches Marketing

ein wettbewerbsorientierter Ansatz
Author: Search for this author Benkenstein, Martin
Statement of Responsibility: Martin Benkenstein
Year: 2002
Publisher: Stuttgart [u.a.], Kohlhammer
Media group: Book/Buch
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Barcode: 01044898 Locations: 2.4.1 BEN Status: available

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Author: Search for this author Benkenstein, Martin
Statement of Responsibility: Martin Benkenstein
Year: 2002
Publisher: Stuttgart [u.a.], Kohlhammer
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Classification: Search for this systematic 2.4.1
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ISBN: 3-17-017001-5
Description: 2. überarb. und erw. Aufl., XVI, 321 S. : graph. Darst.
Tags: Strategic Planning, Wettbewerbsstrategie, Marketing Strategy, Strategische Planung, Marketingstrategie
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Media group: Book/Buch