To results list
Print Permalink
back 851 of 1393 forward
Cover von The Seven Principles of WOM and Buzz Marketing opens in new tab

The Seven Principles of WOM and Buzz Marketing

crossing the tipping point
Author: Search for this author Mourdoukoutas, Panos; Siomkos, George J.
Statement of Responsibility: Panos Mourdoukoutas ; George J. Siomkos
Year: 2010
Publisher: Berlin [u.a.], Springer Gabler
Media group: Book/Buch
available

Copies

BarcodeLocationsStatus
Barcode: 01109993 Locations: 2.4.4 MOU Status: available

Details

Author: Search for this author Mourdoukoutas, Panos; Siomkos, George J.
Statement of Responsibility: Panos Mourdoukoutas ; George J. Siomkos
Year: 2010
Publisher: Berlin [u.a.], Springer Gabler
opens in new tab
Classification: Search for this systematic 2.4.4
Search for this subject type
ISBN: 978-3-642-42517-2
ISBN (2nd): 978-3-642-02109-1
Description: XII, 104 S. : Tab. u. graph. Darst.
Tags: Buzz Marketing, Case Study, Consumer Behaviour, Viral Marketing, Word of Mouth, Case Studies, Consumer Behavior, Fallstudien, Käuferverhalten
Search for this character
Language: englisch
Media group: Book/Buch