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Kapferer on Luxury

how luxury brand can grow yet remain rare
Author: Search for this author Kapferer, Jean-Noël
Statement of Responsibility: Jean-Noël Kapferer
Year: 2015
Publisher: London [u.a.], Kogan Page
Media group: Book/Buch
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Barcode: 01110944 Locations: 2.4.1.1 KAP Status: available

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Author: Search for this author Kapferer, Jean-Noël
Statement of Responsibility: Jean-Noël Kapferer
Year: 2015
Publisher: London [u.a.], Kogan Page
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Classification: Search for this systematic 2.4.1.1
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ISBN: 978-0-7494-7912-1
ISBN (2nd): 978-0-7494-7437-9
Description: IX, 228 S. : Tab. u. graph. Darst.
Tags: Luxury, Brand, Luxury Goods, Luxus, Luxusgüter, Markenartikel
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Language: englisch
Media group: Book/Buch