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Handbook of Marketing Scales

multi-item measures for marketing and consumer behavior research
Author: Search for this author Bearden, William O., 1945- (author); Netemeyer, Richard G., 1956- (author)
Statement of Responsibility: William O. Bearden ; Richard G., 1956- Netemeyer
Year: 1999
Publisher: Thousand Oaks, Calif. [u.a.], Sage
Media group: Book/Buch
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Barcode: 01054514 Locations: 2.4.5 BEA Status: leaving

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Statement of Responsibility: William O. Bearden ; Richard G., 1956- Netemeyer
Year: 1999
Publisher: Thousand Oaks, Calif. [u.a.], Sage
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Classification: Search for this systematic 2.4.5
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ISBN: 0-7619-1000-X
Description: 2nd ed., XIV, 537 S.
Tags: Consumer Behaviour, Market Research, Messverfahren, Consumer Behavior, Käuferverhalten, Marktforschung
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Language: eng
Media group: Book/Buch