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Managing Customer Relationships

a strategic framework
Author: Search for this author Peppers, Don; Rogers, Martha
Statement of Responsibility: Don Peppers ; Martha Rogers
Year: 2011
Publisher: Hoboken, NJ, Wiley
Media group: Book/Buch
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Barcode: 01090758 Locations: 2.4.4 PEP Status: available

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Author: Search for this author Peppers, Don; Rogers, Martha
Statement of Responsibility: Don Peppers ; Martha Rogers
Year: 2011
Publisher: Hoboken, NJ, Wiley
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Classification: Search for this systematic 2.4.4
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ISBN: 978-0-470-42347-9
ISBN (2nd): 978-0-470-93015-1
Description: 2nd ed., XV, 512 S. : Tab. u. graph. Darst.
Tags: Case Study, Consumer Behaviour, Kundenwert, Relationship Marketing, Social Media, Case Studies, Consumer Behavior, Fallstudien, Käuferverhalten
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Language: englisch
Media group: Book/Buch