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Marketingcontrolling

Sicherstellen von Marketingeffektivität und -effizienz
Author: Search for this author Reinecke, Sven, 1967-; Janz, Simone
Statement of Responsibility: Sven, 1967- Reinecke ; Simone Janz
Year: 2007
Publisher: Stuttgart [u.a.], Kohlhammer
Media group: Book/Buch
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Barcode: 01052275 Locations: 2.4.1 REI Status: available

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Author: Search for this author Reinecke, Sven, 1967-; Janz, Simone
Statement of Responsibility: Sven, 1967- Reinecke ; Simone Janz
Year: 2007
Publisher: Stuttgart [u.a.], Kohlhammer
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-17-018404-6
Description: 516 S. : Tab. u. graph. Darst.
Tags: Marketing management, Marketing Controlling, Marketing mix, Marktorientierte Unternehmensführung, Marketing control , Marketingcontrolling
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Media group: Book/Buch