Print Permalink
1 of 1
Cover von Trading Up opens in new tab

Trading Up

why consumers want new luxury goods - and how companies create them
Author: Search for this author Silverstein, Michael J.; Fiske, Neil
Statement of Responsibility: Michael J. Silverstein and Neil Fiske with John Butman
Year: 2008
Publisher: New York, NY, Portfolio Penguin
Media group: Book/Buch
available

Copies

BarcodeLocationsStatus
Barcode: 01107708 Locations: 2.4.8 SIL Status: available

Details

Author: Search for this author Silverstein, Michael J.; Fiske, Neil
Statement of Responsibility: Michael J. Silverstein and Neil Fiske with John Butman
Year: 2008
Publisher: New York, NY, Portfolio Penguin
opens in new tab
Classification: Search for this systematic 2.4.8
Search for this subject type
ISBN: 978-1-59184-070-1
ISBN (2nd): 1-591-84080-5
Description: rev. ed., XVIII, 300 S. : graph. Darst.
Tags: USA, Consumer Behaviour, Consumer Goods Marketing, Handelsmarketing, Luxury, Product Management, America, Amerika, Consumer Behavior, Konsumgütermarketing, Käuferverhalten, Luxury Goods, Luxus, Luxusgüter, Produktmanagement, Produktpolitik
Search for this character
Language: englisch
Media group: Book/Buch