To results list
Cover von The Seven Principles of WOM and Buzz Marketing opens in new tab

The Seven Principles of WOM and Buzz Marketing

crossing the tipping point
Author: Search for this author Mourdoukoutas, Panos; Siomkos, George J.
Statement of Responsibility: Panos Mourdoukoutas ; George J. Siomkos
Year: 2010
Publisher: Berlin [u.a.], Springer Gabler
Media group: Book/Buch
available

Copies

BarcodeLocationsStatus
Barcode: 01109993 Locations: 2.4.4 MOU Status: available

Details

Author: Search for this author Mourdoukoutas, Panos; Siomkos, George J.
Statement of Responsibility: Panos Mourdoukoutas ; George J. Siomkos
Year: 2010
Publisher: Berlin [u.a.], Springer Gabler
opens in new tab
Classification: Search for this systematic 2.4.4
Search for this subject type
ISBN: 978-3-642-42517-2
ISBN (2nd): 978-3-642-02109-1
Description: XII, 104 S. : Tab. u. graph. Darst.
Tags: Buzz Marketing, Case Study, Consumer Behaviour, Viral Marketing, Word of Mouth, Case Studies, Consumer Behavior, Fallstudien, Käuferverhalten
Search for this character
Language: englisch
Media group: Book/Buch