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Transforming Your Go-To-Market Strategy

the three disciplines of channel management
Author: Search for this author Rangan, V. Kasturi
Statement of Responsibility: V. Kasturi Rangan with the research assistance of Marie Bell
Year: 2006
Publisher: Boston, Mass., Harvard Business School Press
Media group: Book/Buch
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Barcode: 01096255 Locations: 2.4.11 RAN Status: borrowed
Barcode: 01107937 Locations: 2.4.11 RAN / Jacob/Reference, no loan Status: reference collection

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Author: Search for this author Rangan, V. Kasturi
Statement of Responsibility: V. Kasturi Rangan with the research assistance of Marie Bell
Year: 2006
Publisher: Boston, Mass., Harvard Business School Press
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Classification: Search for this systematic 2.4.11
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ISBN: 978-1-59139-766-3
ISBN (2nd): 1-591-39766-9
Description: X, 289 S. : Tab. u. graph. Darst.
Tags: Case Study, Distributionspolitik, Kundenorientierung, Value Creation, Physical Distribution, Betriebliche Wertschöpfung, Case Studies, Fallstudien, Wertschöpfungskette, Vertrieb
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Language: englisch
Media group: Book/Buch