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Der Preismanagement-Prozess für Luxusmarken

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Author: Search for this author Mohr, Henning
Statement of Responsibility: Henning Mohr
Year: 2013
Publisher: Frankfurt/M. [u.a.], Lang
Media group: Book/Buch
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Barcode: 01087482 Locations: 2.4.9 MOH Status: available

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Author: Search for this author Mohr, Henning
Statement of Responsibility: Henning Mohr
Year: 2013
Publisher: Frankfurt/M. [u.a.], Lang
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Classification: Search for this systematic 2.4.9
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ISBN: 978-3-631-62380-0
Description: XVIII, 270 S. : Tab. u. graph. Darst.
Tags: Luxury, Brand, Pricing, Luxury Goods, Luxus, Luxusgüter, Markenartikel, Preispolitik, Preismanagement, Preisstrategie
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Media group: Book/Buch