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Bonusprogramme

Rabattsysteme für Kunden erfolgreich gestalten
Author: Search for this author Lauer, Thomas
Statement of Responsibility: Thomas Lauer
Year: 2011
Publisher: Berlin [u.a.], Springer
Media group: Book/Buch
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Barcode: 01083736 Locations: 2.4.10.3 LAU Status: available

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Author: Search for this author Lauer, Thomas
Statement of Responsibility: Thomas Lauer
Year: 2011
Publisher: Berlin [u.a.], Springer
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Classification: Search for this systematic 2.4.10.3
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ISBN: 978-3-642-19117-6
ISBN (2nd): 978-3-642-19118-3
Description: 2., überarb. und erw. Aufl., XV, 231 S. : graph. Darst.
Tags: Kundenbindungssysteme, Kundenwert, Relationship Marketing, Pricing, Case Study, Beziehungsmarketing, Kundenmanagement, CRM (Customer Relationship Management), Customer relationship management, Preismanagement, Customer experience management, Preispolitik, Case Studies, Preisstrategie, Fallstudien
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Language: deutsch
Media group: Book/Buch