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Handbook of Research in International Marketing

[this book contains the papers presented and discussed at the International Marketing Theory Conference held on 17-19 June 2010 at the University of Connecticut]
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Statement of Responsibility: ed. by Subhash C. Jain ...
Year: 2011
Publisher: Cheltenham ; Northampton, Mass., Elgar
Media group: Book/Buch
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Barcode: 01076660 Locations: 2.4.2 HAN Status: available

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Statement of Responsibility: ed. by Subhash C. Jain ...
Year: 2011
Publisher: Cheltenham ; Northampton, Mass., Elgar
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Classification: Search for this systematic 2.4.2
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ISBN: 978-1-84980-302-1
Description: 2nd ed., XV, 417 S. : Tab. u. graph. Darst.
Tags: Markteintrittsstrategie, Brand, Cross-Cultural Management, Marketing Strategy, International Marketing, Multikulturelles Management, Interkulturelles Management, Intercultural management, Marketingstrategie, Internationales Marketing, Markenartikel
Participating parties: Search for this character Jain, Subhash C. [Hrsg.]
Language: englisch
Media group: Book/Buch