Cover von Marketing Performance opens in new tab

Marketing Performance

Messen, Analysieren, Optimieren
Author: Search for this author Bauer, Hans H.; Stokburger, Gregor; Hammerschmidt, Maik
Statement of Responsibility: Hans H. Bauer ; Gregor Stokburger ; Maik Hammerschmidt
Year: 2006
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
available

Copies

BarcodeLocationsStatus
Barcode: 01042757 Locations: 2.4.6 BAU Status: available

Details

Author: Search for this author Bauer, Hans H.; Stokburger, Gregor; Hammerschmidt, Maik
Statement of Responsibility: Hans H. Bauer ; Gregor Stokburger ; Maik Hammerschmidt
Year: 2006
Publisher: Wiesbaden, Gabler
opens in new tab
Classification: Search for this systematic 2.4.6
Search for this subject type
ISBN: 3-409-12728-3
Description: 382 S.: Tab. u. graph. Darst.
Tags: Advertising Effects, Brand Equity, Kundenwert, Performance Measurement, Marketing Controlling, Brand Value, Markenbewertung, Markenwert, Leistungskennzahlen, Marketing control , Marketingcontrolling
Search for this character
Media group: Book/Buch