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Marketing

eine Einführung für das Master-Studium
Author: Search for this author Jacob, Frank
Statement of Responsibility: Frank Jacob
Year: 2009
Publisher: Stuttgart, Kohlhammer
Media group: Book/Buch
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Barcode: 01057720 Locations: 2.4.1 JAC Status: available
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Barcode: 01057706 Locations: 2.4.1 JAC / Jacob/Reference, no loan Status: reference collection

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Author: Search for this author Jacob, Frank
Statement of Responsibility: Frank Jacob
Year: 2009
Publisher: Stuttgart, Kohlhammer
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-17-020705-9
Description: 224 S. : Abb., Tab. u. graph. Darst.
Tags: Consumer Behaviour, Kundenzufriedenheit, Marketing, Relationship Marketing, Service Management, Transaktionskostentheorie, Marketing management, Consumer Behavior, Dienstleistungsmanagement, Käuferverhalten, Marketing mix, Marktorientierte Unternehmensführung
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Media group: Book/Buch