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Internationales Marketing-Management

ein markenorientierter Ansatz
Author: Search for this author Meffert, Heribert, 1937-; Burmann, Christoph, 1962-; Becker, Christian
Statement of Responsibility: Heribert, 1937- Meffert ; Christoph, 1962- Burmann ; Christian Becker
Year: 2010
Publisher: Stuttgart [u.a.], Kohlhammer
Media group: Book/Buch
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Barcode: 01067859 Locations: 2.4.2 MEF Status: available

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Statement of Responsibility: Heribert, 1937- Meffert ; Christoph, 1962- Burmann ; Christian Becker
Year: 2010
Publisher: Stuttgart [u.a.], Kohlhammer
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Classification: Search for this systematic 2.4.2
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ISBN: 978-3-17-016923-4
Description: 4., vollständig überarb. Aufl., 297 S. : Abb., Tab. u. graph. darst.
Tags: Brand, Marketing Strategy, International Marketing, Markenartikel, Marketingstrategie, Internationales Marketing
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Media group: Book/Buch