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AI in Marketing, Sales and Service

how marketers without a data science degree can use AI, big data and bots
Author: Search for this author Gentsch, Peter
Statement of Responsibility: Peter Gentsch
Year: 2019
Publisher: Cham, Springer International Publishing
Media group: eBook/eResource
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Author: Search for this author Gentsch, Peter
Statement of Responsibility: Peter Gentsch
Year: 2019
Publisher: Cham, Springer International Publishing
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ISBN: 978-3-319-89957-2
ISBN (2nd): 978-3-319-89956-5
Description: XIX, 271 S. : Tab. u. graph. Darst.
Tags: Big Data, Case Study, Digitalisation, Market Research, Marketing, Selling, Artificial Intelligence, Algorithm, Case Studies, Digitalisierung, Digitisation, Fallstudien, Marktforschung, Mass Data, Massendaten, Verkauf, AI, KI, Künstliche Intelligenz, Algorithmus
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Language: englisch
Media group: eBook/eResource