Barcode	Standorte	Status
Barcode: 01156103	Standorte: 2.4.4 SOL	Status: Verfügbar/Available

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

 

Content:

 

SECTION 1: FOUNDATIONS OF CONSUMER BEHAVIOR

Buying, Having, and Being: An Introduction to Consumer Behavior

Consumer Ethics, the Marketplace, and the Planet

 

SECTION 2: MAKING SENSE OF THE WORLD

Perceiving and Making Meaning

Learning, Remembering and Knowing

Motivation

 

SECTION 3: BUYING AND HAVING: CHOOSING AND USING PRODUCTS

Attitudes and How to Change Them

Deciding

Buying, Using, and Disposing

 

SECTION 4: BEING: USING PRODUCTS TO CREATE AND COMMUNICATE IDENTITY

Identity and the Self

Personality, Lifestyles, and Values

Social and Cultural Identity

 

SECTION 5: BELONGING

How Groups Define Us

Social Class and Status

Culture

 

APPENDICES

 

Data Cases

Careers in Consumer Research

Consumer Research Methods

Sources of Secondary Data