Barcode	Standorte	Status
Barcode: 01156000	Standorte: 10 user licence	Status: Online

This book gives students a comprehensive understanding of the issues and techniques of strategy : development , success and failure of all kinds of organisations, from multinationals to entrepreneurial start-ups, from charities to government agencies ; how they grow, how they innovate and how they change.

 

Chapter 1: Introducing Strategy -- Chapter 2: Macro Environmental Analysis -- Chapter 3: Industry and Sector Analysis -- Chapter 4: Resources and Capabilities Analysis -- Chapter 5: Stakeholders and Governance -- Chapter 6: History and Culture -- Chapter 7: Business Strategy and models -- Chapter 8: Corporate Strategy -- Chapter 9: International Strategy -- Chapter 10: Entrepreneurship and Innovation -- Chapter 11: Mergers, Acquisitions and Alliances -- Chapter 12: Evaluating Strategies -- Chapter 13: Strategy Development Processes -- Chapter 14: Organising and Strategy -- Chapter 15: Leadership and Strategic Change -- Chapter 16: The Practice of Strategy.