Cover von Research handbook on digital strategy wird in neuem Tab geöffnet

Research handbook on digital strategy

Suche nach diesem Verfasser
Verfasserangabe: edited by Carmelo Cennamo, Giovanni Battista Dagnino, Feng Zhu
Jahr: [2023]
Verlag: Cheltenham [u.a.], Edward Elgar Publishing
Mediengruppe: Book/Buch
Link zu einem externen Medieninhalt - wird in neuem Tab geöffnet
nicht verfügbar

Exemplare

BarcodeStandorteStatus
Barcode: 01156104 Standorte: 2.12.1.2 RES Status: Entliehen/On Loan

Inhalt

This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely novel issues posed by the new competitive digital context. Bringing together contributions from international experts in digital strategy, the Research Handbook depicts the contours of the major threads of investigation that shape the digital transformation process at firm, platform, market, and industry levels. Chapters explore the fundamentals of digital strategy and digitization, the design of digital organizational architectures, how value is created and captured through data strategies, and the manifold challenges that firms face in the digital era. From the impact of Big Data analytics and AI on management thinking and practice to the nature of digital competition and user engagement on social media platforms, the Research Handbook takes stock of emerging issues and advancements in digital strategy research and ultimately considers how future digital strategy frameworks might be cultivated. This timely Research Handbook will be an invaluable tool for students and scholars of strategic management, international management, entrepreneurship, and technology and innovation management. Its discussion of how digital strategy relates to traditional strategy frameworks will also benefit executives, entrepreneurs, and consultants with an interest in better understanding the state of the art of digital strategy.

Details

Suche nach diesem Verfasser
Verfasserangabe: edited by Carmelo Cennamo, Giovanni Battista Dagnino, Feng Zhu
Jahr: [2023]
Verlag: Cheltenham [u.a.], Edward Elgar Publishing
opens in new tab
Systematik: Suche nach dieser Systematik 2.12.1.2
Suche nach diesem Interessenskreis
ISBN: 978-1-80037-889-6
2. ISBN: 978-1-80037-890-2
Beschreibung: viii, 420 Seiten, Illustrationen
Schlagwörter: Digitalisation, Strategic Management, Business Model, Interoperability, Innovation Management, Big Data, Artificial Intelligence, Digital Strategy, Digitalisierung, Digitisation, Strategisches Management, Business idea, Corporate strategy, Geschäftsidee, Geschäftsmodell, Interoperabilität, Innovationsmanagement, Innovationsstrategie, Mass Data, AI, KI, Massendaten, Digitale Strategie, Künstliche Intelligenz
Beteiligte Personen: Suche nach dieser Beteiligten Person Cennamo, Carmelo (Herausgeber); Dagnino, Giovanni Battista (Herausgeber); Zhu, Feng (Herausgeber)
Sprache: eng
Mediengruppe: Book/Buch