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Predictive intelligence for data-driven managers

process model, assessment-tool, IT-blueprint, competence model and case studies
Verfasser: Suche nach diesem Verfasser Seebacher, Uwe G., 1971- (Verfasser)
Verfasserangabe: Uwe Seebacher
Jahr: [2021]
Verlag: Cham, Springer
Mediengruppe: eBook/eResource
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Barcode: 01155795 Standorte: 1 user licence Status: Online

Inhalt

This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. Using a predictive intelligence (PI) ecosystem, the book first introduces and explains the most important concepts and terminology. The PI maturity model then describes the phases in which you can build a PI ecosystem in your company. The book also demonstrates a PI self-test which helps managers identify the initial steps. In addition, a blueprint for a PI tech stack is defined for the first time, showing how IT can best support the topic. Finally, the PI competency model summarizes all elements into an action model for the company. The entire book is underpinned with practical examples, and case studies show how predictive intelligence, in the spirit of data-driven management, can be used profitably in the short, medium, and long terms.

Details

Verfasser: Suche nach diesem Verfasser Seebacher, Uwe G., 1971- (Verfasser)
Verfasserangabe: Uwe Seebacher
Jahr: [2021]
Verlag: Cham, Springer
Suche nach dieser Systematik
Suche nach diesem Interessenskreis
ISBN: 9783030694036
2. ISBN: 9783030694029
Beschreibung: xiii, 268 Seiten, Illustrationen
Schlagwörter: Information Technology, Data Processing, Market Research, Business Intelligence, Predictive Analytics, Computer science, Informations- und Kommunikationstechnik, Kommunikationstechnik, IKT, ICT, Information and Communications Technology, Datenverarbeitung, EDV, Marktforschung, Geschäftsanalytik, BI, Prädiktive Analytik, Informatik
Suche nach dieser Beteiligten Person
Sprache: eng
Mediengruppe: eBook/eResource