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Lufthansa

a century of international growth
Verfasser: Suche nach diesem Verfasser Schmid, Stefan, 1967- (Verfasser); Xia, Zhengtian (Verfasser)
Verfasserangabe: Stefan Schmid, Zhengtian Xia
Jahr: 2024
Verlag: Berlin, ESCP Europe Wirtschaftshochschule Berlin
Mediengruppe: eBook/eResource
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Barcode: 01156271 Standorte: OPUS Status: Online

Inhalt

Over the last century, the passenger airline industry has undergone a series of transformations, with Lufthansa being a key player not only in Europe, but also worldwide. This case study traces Lufthansa's development, from its origins up until its current status, and outlines its expansion by adding destinations, its role in establishing the Star Alliance and engaging in joint ventures, as well as its acquisitions and minority stakes in airlines such as Air Dolomiti, Swiss International Air Lines, Austrian Airlines and Brussels Airlines. The case study not only explains Lufthansa's internationalization strategy, but it also discusses its efforts to optimize its portfolio. Finally, the case study ends with the sustainability challenges Lufthansa faces, opening up questions of how the company will address environmental concerns.

Details

Verfasser: Suche nach diesem Verfasser Schmid, Stefan, 1967- (Verfasser); Xia, Zhengtian (Verfasser)
Verfasserangabe: Stefan Schmid, Zhengtian Xia
Jahr: 2024
Verlag: Berlin, ESCP Europe Wirtschaftshochschule Berlin
Suche nach dieser Systematik
Suche nach diesem Interessenskreis
ISSN: 1869-5426
Beschreibung: 1 Online-Ressource (V, 57 Seiten), Illustrationen
Schlagwörter: Airline Industry, Export, Internationalization, Joint Ventures, Market Entry, Lufthansa, Portfolio Management, Minority Stake, Passenger Airlines, Acquisitions, Strategic Alliances, Star Alliance, Sustainability, Case Study, Airline, Erwerbungen, Akquisitionen, Fluggesellschaft, Internationalisierung, Internationalisation, Markteintritt, Portfolio Selection, Portfolio optimization, Nachhaltigkeit, Case Studies, Fallstudien
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Sprache: eng
Mediengruppe: eBook/eResource