Cover von Spotify wird in neuem Tab geöffnet
E-Medium

Spotify

from music streaming start-up to global audio company
Verfasser: Suche nach diesem Verfasser Schmid, Stefan, 1967- (Verfasser); Romey, Tobias, 1992- (Verfasser)
Verfasserangabe: Stefan Schmid, Tobias Romey
Jahr: 2022
Verlag: Berlin, ESCP Europe Wirtschaftshochschule Berlin
Mediengruppe: eBook/eResource
Download Zum Download von externem Anbieter wechseln - wird in neuem Tab geöffnet

Exemplare

BarcodeStandorteStatus
Barcode: Standorte: OPUS Status: Online

Inhalt

During the last few decades, the internet and digital technology have fundamentally changed the global music industry. As a consequence, new companies and novel business models have emerged. Spotify, one of the new players in the music industry, has expanded its business activities and grown to become the leading streaming company worldwide. Today, Spotify offers a wide variety of audio products, such as podcasts and audiobooks, to subscribers, as well as significant service solutions for artists and music producers alike. This case study describes the development of the music industry before the advent of Spotify. After presenting Spotify’s origins and after discussing Spotify’s market entry into the most important music market in the world, namely, the US, the case study focuses on the company’s growth. We show that acquisitions of other companies enabled Spotify to develop its services further, as well as to diversify its product portfolio. We also shed light on Spotify’s internationalization as another important driver of firm growth. Over time, Spotify’s relationship with major labels has changed, and this case study reveals how Spotify has gained power while getting more independent from the major labels.

Details

Verfasserangabe: Stefan Schmid, Tobias Romey
Jahr: 2022
Verlag: Berlin, ESCP Europe Wirtschaftshochschule Berlin
Suche nach dieser Systematik
Suche nach diesem Interessenskreis
ISSN: 1869-5426
Beschreibung: 1 Online-Ressource, (III, 55 Seiten), Illustrationen
Schlagwörter: Music Industry, Music Label, Firm Growth, Market Entry, Internationalization, Digital Music, Spotify, Case Study, Acquisitions, Streaming Services, Diversification, Development, Streamingdienste, Musikindustrie, Musikwirtschaft, Internationalisierung, Internationalisation, Unternehmenswachstum, Markteintritt, Digitale Musik, Case Studies, Fallstudien, Akquisitionen, Erwerbungen, Streaming, Diversifikation, Diversifizierung, Entwicklung, Evolution
Suche nach dieser Beteiligten Person
Sprache: eng
Mediengruppe: eBook/eResource