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Greener Products

the making and marketing of sustainable brands
Verfasser: Suche nach diesem Verfasser Iannuzzi, Al
Verfasserangabe: Al Iannuzzi
Jahr: 2018
Verlag: Boca Raton, Fla., CRC Press
Mediengruppe: Book/Buch
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Exemplare

BarcodeStandorteStatus
Barcode: 01150186 Standorte: 2.12.5 IAN / Wilken/Reference, no loan Status: Reference/Präsenz

Inhalt

Cover -- Title Page -- Copyright Page -- Contents -- Foreword -- Preface -- Acknowledgments -- Author -- Section 1: The Case for Greener Products -- Chapter 1: Introduction -- Things Will Never Be the Same -- What Caused This Shift? -- Constant Pressures on the Environment -- Mainstreaming of Greener Products -- Why the Focus on Greener Products? -- Circular Economy -- Things Will Never Be the Same -- References -- Chapter 2: Market Drivers for Greener Products -- Consumer Demand for Greener Products -- Retailer's Demands -- Home Improvement Companies -- Lowe's Policy on Sustainability -- Greener Hospitals -- B2B Purchasing -- Eco-Innovation as a Value Driver -- Running an Eco-Innovation Session -- Eco-Innovation Session Agenda -- Product Rating Systems -- Socially Responsible Investment -- Shareholder Resolutions -- Green Public Procurement -- Conclusion -- References -- Chapter 3: Regulatory Drivers for Greener Products -- A New Set of Rules -- Packaging Regulations -- South Korea Packaging Requirements -- Restriction on the Use of Chemicals and Notifications -- Registration and Restriction of Chemicals in Products -- Extended Producer Responsibility -- Supply-Chain Issues -- Company Management Systems for Product Regulations -- Managing Risk -- Corporate Reputation -- Emerging Issues Management -- Examples of Emerging Issues -- Discussing Emerging Issues Publicly -- Baxter Addresses PVC -- Conclusion -- References -- Section 2: Making Greener Products -- Chapter 4: Greener Product Design Examples -- Ecomagination -- Development of Ecomagination -- Timberland's Green Index ® -- SC Johnson Greenlist™ -- Results of Greenlist™ -- Base of the Pyramid -- Speaking about Dilemmas -- Clorox Green Works ® -- Certification and Partnership -- Johnson & Johnson -- Earthwards® -- Process Steps -- Scorecard Approval -- Earthwards® Recognized Product Examples.

Details

Verfasser: Suche nach diesem Verfasser Iannuzzi, Al
Verfasserangabe: Al Iannuzzi
Jahr: 2018
Verlag: Boca Raton, Fla., CRC Press
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Systematik: Suche nach dieser Systematik 2.12.5
Suche nach diesem Interessenskreis
ISBN: 978-1-138-74689-3
2. ISBN: 978-1-13-862629-4
Beschreibung: 2nd ed., XXI, 250 S. : Abb., Tab. u graph. Darst.
Schlagwörter: Product Management, Green Marketing, Sustainability, Marketing, Case Study, Sustainable Development, Produktmanagement, Produktpolitik, Öko-Marketing, Nachhaltigkeit, Case Studies, Fallstudien, SDGs, Sustainable Development Goals, Nachhaltige Entwicklung
Suche nach dieser Beteiligten Person
Sprache: englisch
Mediengruppe: Book/Buch