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Artificial intelligence for marketing management

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Verfasserangabe: edited by Park Thaichon and Sara Quach
Jahr: 2023
Verlag: London ; New York, [New York], Routledge
Mediengruppe: eBook/eResource
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Barcode: 01156232 Standorte: 1 user licence Status: Online

Inhalt

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing. This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets of marketing. Emerging applications of AI such as DeepFakes which use deep learning technology could increase risks of manipulation and deception. Hence, apart from leveraging AI capabilities and advantages, the book cautions the need for prevention strategies to deal with potential issues that could arise from the adoption of AI in marketing management. This book will provide practical insights into the role of AI in marketing management. It will be a useful reference for those researching marketing and marketing professionals.

Details

Suche nach diesem Verfasser
Verfasserangabe: edited by Park Thaichon and Sara Quach
Jahr: 2023
Verlag: London ; New York, [New York], Routledge
Suche nach dieser Systematik
Suche nach diesem Interessenskreis
ISBN: 978-1-00078023-9
2. ISBN: 978-1-032-24848-6
Beschreibung: 1 Online-Ressource (xi, 205 Seiten), Illustrationen
Schlagwörter: Artificial Intelligence, Marketing, Business Ethics, Marketing Management, AI, KI, Künstliche Intelligenz, Unternehmensethik, Marketing-Kommunikation, Marketingmanagement , Kommunikationspolitik im Marketing
Beteiligte Personen: Suche nach dieser Beteiligten Person Thaichon, Park (Herausgeber); Quach, Sara (Herausgeber)
Sprache: eng
Mediengruppe: eBook/eResource