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B2B Digital Marketing Strategy

how to use new frameworks and models to achieve growth
Verfasser: Suche nach diesem Verfasser Hall, Simon
Verfasserangabe: Simon Hall
Jahr: 2020
Verlag: London, Kogan Page Ltd
Mediengruppe: Book/Buch
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Barcode: 01124132 Standorte: 2.4.1.2 HAL Status: Verfügbar/Available

Inhalt

"B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management. Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space"--

Details

Verfasser: Suche nach diesem Verfasser Hall, Simon
Verfasserangabe: Simon Hall
Jahr: 2020
Verlag: London, Kogan Page Ltd
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Systematik: Suche nach dieser Systematik 2.4.1.2
Suche nach diesem Interessenskreis
ISBN: 978-1-78966-254-2
2. ISBN: 978-1-7896-6255-9
Beschreibung: XIII, 333 S. : Tab. u. graph. Darst.
Schlagwörter: Advertising, Digital Marketing, Social Media, Business-to-Business, Marketing management, Online Marketing, Social Web, Werbung, B2B, B-to-B, Marketing mix, Marktorientierte Unternehmensführung, Internet-Marketing
Suche nach dieser Beteiligten Person
Sprache: englisch
Mediengruppe: Book/Buch