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Strategic international management

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Verfasser: Suche nach diesem Verfasser Morschett, Dirk, 1970- (Verfasser); Schramm-Klein, Hanna, 1974- (Verfasser); Zentes, Joachim, 1947- (Verfasser)
Verfasserangabe: Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Jahr: [2015]
Verlag: Wiesbaden, Springler Gabler
Reihe: Lehrbuch
Mediengruppe: Book/Buch
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Barcode: 01156221 Standorte: 2.0.2 MOR Status: Verfügbar/Available

Inhalt

A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context.In 23 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management.In this third edition, all chapters have been updated, all case studies revised, new chapters and recent data were integrated.
 
Inhalt
Introduction to Strategic International Management.- The External Environment.- International Coordination.- Foreign Operation Modes.- Selected Value Chain Activities.- Selected International Business Functions.

Details

Verfasserangabe: Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Jahr: [2015]
Verlag: Wiesbaden, Springler Gabler
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Systematik: Suche nach dieser Systematik 2.0.2
Suche nach diesem Interessenskreis
ISBN: 978-3-658-07883-6
2. ISBN: 978-3-658-07884-3
Beschreibung: 3rd edition, IX, 565 Seiten, Illustrationen
Reihe: Lehrbuch
Schlagwörter: International Management, Strategic Management, Multinational Enterprise, Case Study, Transnational Corporation, Internationales Management, Strategisches Management, Corporate strategy, Management science, Multinational Enterprises, MNEs, Multinationales Unternehmen, Case Studies, Fallstudien, TNC, Global enterprise, Transnationales Unternehmen, Globales Unternehmen, Multinational corporation, MNE, MNC
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Sprache: eng
Mediengruppe: Book/Buch