Suchergebnis

Cover von Antecedents and Consequences of Managerial Confusion in Service-to-Business Buying

Antecedents and Consequences of Managerial Confusion in Service-to-Business Buying
[Dissertation ESCP Europe]
Verfasser: Lakotta, Jan Suche nach diesem Verfasser
Jahr: 2012
Verlag: Hamburg, Kovac
Reihe: MERKUR
Mediengruppe: Book/Buch
Cover von Nr. 34.; Customer Confusion in Service-to-Business Markets

Nr. 34.; Customer Confusion in Service-to-Business Markets
foundations and first empirical results
Verfasser: Lakotta, Jan; Jacob, Frank Suche nach diesem Verfasser
Jahr: 2008
ESCP-EAP Working Paper
Bandangabe: Nr. 34.
Mediengruppe: Book/Buch
Cover von Nr. 53.; Differentiating Market Offerings Using Complexity and Co-Creation

Nr. 53.; Differentiating Market Offerings Using Complexity and Co-Creation
implications for customer decision-making uncertainty
Verfasser: Plötner, Olaf; Lakotta, Jan; Jacob, Frank Suche nach diesem Verfasser
Jahr: 2010
ESCP Europe Working Paper
Bandangabe: Nr. 53.
Mediengruppe: Book/Buch
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