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The Oxford handbook of luxury business

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Verfasserangabe: edited by Pierre-Yves Donzé, Véronique Pouillard and Joanne Roberts
Jahr: [2022]
Verlag: New York [New York], Oxford University Press
Mediengruppe: eBook/eResource
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Inhalt

This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability.The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.

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Suche nach diesem Verfasser
Verfasserangabe: edited by Pierre-Yves Donzé, Véronique Pouillard and Joanne Roberts
Jahr: [2022]
Verlag: New York [New York], Oxford University Press
Suche nach dieser Systematik
Suche nach diesem Interessenskreis
ISBN: 9780190932244
2. ISBN: 9780190932220
Beschreibung: xii, 634 Seiten, Illustrationen
Schlagwörter: Luxury, Retail, Branding, Marketing, Luxury Goods, Luxus, Luxusgüter, Einzelhandel, Handelsmanagement, Marke
Sprache: eng
Mediengruppe: eBook/eResource