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Emotional Banking

fixing culture, leveraging FinTech, and transforming retail banks into brands
Author: Search for this author Blomstrom, Duena
Statement of Responsibility: Duena Blomstrom
Year: 2018
Publisher: Cham, Palgrave Macmillan
Media group: Book/Buch
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Barcode: 01116267 Locations: 2.14.1.1 BLO Status: available

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Author: Search for this author Blomstrom, Duena
Statement of Responsibility: Duena Blomstrom
Year: 2018
Publisher: Cham, Palgrave Macmillan
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Classification: Search for this systematic 2.14.1.1
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ISBN: 978-3-319-75652-3
ISBN (2nd): 978-3-319-75653-0
Description: IX, 159 S. : Abb., Tab. u. graph. Darst.
Tags: Bank, Banking, Branding, Financial Technology, Privatkundengeschäft, Financial Services, Brand management, Bankwesen, FinTech, Finanztechnologie, Marke, Finanzdienstleistungen, Markenführung, Markenpolitik, Markenmanagement, Brand strategy
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Language: englisch
Media group: Book/Buch