Print Permalink
1 of 1
Cover von Competitive branding strategies opens in new tab
E-Medium

Competitive branding strategies

managing performance in emerging markets
Author: Search for this author Rajagopal, 1957- (author)
Statement of Responsibility: Rajagopal
Year: 2019
Publisher: Cham, Palgrave Macmillan
Media group: eBook/eResource
Download For download from extern company - opens in new tab

Copies

BarcodeLocationsStatus
Barcode: Locations: 1 user licence Status: Online

Details

Author: Search for this author Rajagopal, 1957- (author)
Statement of Responsibility: Rajagopal
Year: 2019
Publisher: Cham, Palgrave Macmillan
Search for this systematic
Search for this subject type
ISBN: 978-3-030-24933-5
ISBN (2nd): 978-3-030-24932-8
Description: xxv, 288 Seiten, Illustrationen
Tags: Brand management, Competitive Advantage, Emerging Economies, Branding, Markenführung, Markenpolitik, Markenmanagement, Brand strategy, Wettbewerbsvorteil, Schwellenländer, Emerging markets, Emerging market economies
Search for this character
Language: eng
Media group: eBook/eResource