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Integrating new developments in country-of-origin research

three manuscripts on the inclusion of new objects of evaluation in country-of-origin research
Author: Search for this author Schätzle, Sarah, 1983- (author)
Statement of Responsibility: by M.A. Sarah Schätzle
Year: 2018
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
Media group: eBook/eResource
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Author: Search for this author Schätzle, Sarah, 1983- (author)
Statement of Responsibility: by M.A. Sarah Schätzle
Year: 2018
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
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Description: 51 Seiten
Tags: Country-of-Origin, Business-to-Business, Marketing, Organizational Competences, Stereotypes, Designation of origin, Herkunftsbezeichnung, B2B, B-to-B, Organisatorische Kompetenzen, Stereotype
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Language: eng
Media group: eBook/eResource