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Marketing Performance

Messen, Analysieren, Optimieren
Author: Search for this author Bauer, Hans H.; Stokburger, Gregor; Hammerschmidt, Maik
Statement of Responsibility: Hans H. Bauer ; Gregor Stokburger ; Maik Hammerschmidt
Year: 2006
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Barcode: 01042757 Locations: 2.4.6 BAU Status: available

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Author: Search for this author Bauer, Hans H.; Stokburger, Gregor; Hammerschmidt, Maik
Statement of Responsibility: Hans H. Bauer ; Gregor Stokburger ; Maik Hammerschmidt
Year: 2006
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.6
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ISBN: 3-409-12728-3
Description: 382 S.: Tab. u. graph. Darst.
Tags: Advertising Effects, Brand Equity, Kundenwert, Performance Measurement, Marketing Controlling, Brand Value, Markenbewertung, Markenwert, Leistungskennzahlen, Marketing control , Marketingcontrolling
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Media group: Book/Buch