To results list
Print Permalink
1 of 1
Cover von Contemporary Brand Management opens in new tab

Contemporary Brand Management

Author: Search for this author Johansson, Johny K.; Carlson, Kurt A.
Statement of Responsibility: Johny K. Johansson ; Kurt A. Carlson
Year: 2015
Publisher: Thousand Oaks, Calif. [u.a.], Sage
Media group: Book/Buch
available

Copies

BarcodeLocationsStatus
Barcode: 01124484 Locations: 2.4.1 JOH Status: available

Details

Author: Search for this author Johansson, Johny K.; Carlson, Kurt A.
Statement of Responsibility: Johny K. Johansson ; Kurt A. Carlson
Year: 2015
Publisher: Thousand Oaks, Calif. [u.a.], Sage
opens in new tab
Classification: Search for this systematic 2.4.1
Search for this subject type
ISBN: 978-1-4522-4287-3
ISBN (2nd): 978-1-483-31196-8
Description: XI, 259 S. : Abb., Tab. u. graph. Darst.
Tags: Brand Equity, Branding, Strategic Planning, Brand management, Brand Value, Marke, Markenbewertung, Markenwert, Strategische Planung, Markenführung, Markenpolitik, Markenmanagement, Brand strategy
Search for this character
Media group: Book/Buch