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Mass customization and country-of-origin effects

Author: Search for this author Aichner, Thomas, 1984- (author)
Statement of Responsibility: Thomas Aichner
Year: 2016
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
Media group: eBook/eResource
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Author: Search for this author Aichner, Thomas, 1984- (author)
Statement of Responsibility: Thomas Aichner
Year: 2016
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
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Description: 37 Seiten
Tags: Country-of-Origin, Subculture, Marketing, Mass customization, International Marketing, Designation of origin, Herkunftsbezeichnung, Subkultur, Mass Customization, Internationales Marketing
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Language: eng
Media group: eBook/eResource