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Selling today

partnering to create value
Author: Search for this author Ahearne, Michael (author); Manning, Gerald L. (author)
Statement of Responsibility: Michael Ahearne, Gerald Manning
Year: [2023]
Publisher: Harlow, [u.a.], Pearson
Media group: eBook/eResource
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Barcode: 01156092 Locations: 3 user licence Status: Online

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Author: Search for this author Ahearne, Michael (author); Manning, Gerald L. (author)
Statement of Responsibility: Michael Ahearne, Gerald Manning
Year: [2023]
Publisher: Harlow, [u.a.], Pearson
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ISBN: 978-1-29272-690-8
ISBN (2nd): 978-1-292-06017-0
Description: Fifteenth edition ; Global edition, 1 Online-Ressouce (543 Seiten), Illustrationen
Tags: Marketing management, Relationship Marketing, Product Management, Consumer Behaviour, Salespeople, Value Creation, Customer Value, Selling, Marketing mix, Marktorientierte Unternehmensführung, Verkauf, Produktmanagement, Produktpolitik, Käuferverhalten, Consumer Behavior, Verkaufspersonal, Kundenwert, Betriebliche Wertschöpfung, Wertschöpfungskette
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Language: eng
Media group: eBook/eResource