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Identitätsbasierte Markenführung

Grundlagen, Strategie, Umsetzung, Controlling
Author: Search for this author Burmann, Christoph, 1962-; Halaszovich, Tilo F., 1978-; Hemmann, Frank
Statement of Responsibility: Christoph, 1962- Burmann ; Tilo F., 1978- Halaszovich ; Frank Hemmann
Year: 2012
Publisher: Wiesbaden, Springer Gabler
Series: Lehrbuch
Media group: Book/Buch
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Barcode: 01085228 Locations: 2.4.1 BUR Status: available

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Statement of Responsibility: Christoph, 1962- Burmann ; Tilo F., 1978- Halaszovich ; Frank Hemmann
Year: 2012
Publisher: Wiesbaden, Springer Gabler
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-8349-2990-7
ISBN (2nd): 978-3-8349-3707-0
Description: VI, 305 S. : Abb., Tab. u. graph. Darst.
Series: Lehrbuch
Tags: Brand management, Brand, Markenführung, Markenpolitik, Branding, Markenmanagement, Brand strategy, Markenartikel
Participating parties: Search for this character Meffert, Heribert, 1937-
Media group: Book/Buch