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Employer Branding

Verhaltenstheoretische Analysen als Grundlage für die identitätsorientierte Führung von Arbeitgebermarken
Author: Search for this author Böttger, Eva
Statement of Responsibility: Eva Böttger
Year: 2012
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Barcode: 01084573 Locations: 2.11.5 BÖT Status: available

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Author: Search for this author Böttger, Eva
Statement of Responsibility: Eva Böttger
Year: 2012
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.11.5
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ISBN: 978-3-8349-3202-0
Description: XXII, 404 S. : Tab. u. graph. Darst.
Tags: Employer Branding, HR Marketing, Image, Brand management, Personalmarketing, Markenführung, Markenpolitik, Branding, Markenmanagement, Brand strategy
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Footnote: Zugl.: Leipzig, HHL-Graduate School of Management, Diss., 2011
Media group: Book/Buch