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Brand Content

die Marke als Medienereignis
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Statement of Responsibility: Andreas Baetzgen ... (Hrsg.)
Year: 2013
Publisher: Stuttgart , Schäffer-Poeschel
Media group: Book/Buch
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Barcode: 01095104 Locations: 2.4.10 BRA Status: available

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Search for this author
Statement of Responsibility: Andreas Baetzgen ... (Hrsg.)
Year: 2013
Publisher: Stuttgart , Schäffer-Poeschel
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Classification: Search for this systematic 2.4.10
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ISBN: 978-3-7910-3315-0
Description: IX, 310 S. : Abb. u. graph. Darst.
Tags: Eventmarketing, Media, Storytelling, Marketing management, Brand management, Brand, Medien, Markenartikel, Marketing mix, Marktorientierte Unternehmensführung, Markenführung, Markenpolitik, Branding, Markenmanagement, Brand strategy
Participating parties: Search for this character Baetzgen, Andreas [Hrsg.]
Media group: Book/Buch